Actually, the use of url shortener in our world today is becoming an import ant need, and this because the use of Long url, sends some kind of spammy and unprofessional meaning which can affects the purpose of the use of the link by decreasing it click-through rate not to talk of the conversion-rate, and that is why in this blog will be discussing about the best url shorteners you need to try or use in 2025.

As new business and startups are becoming to spring up these days, the need for a url shortener is becoming more of a necessity than a luxury, either you are a creator, facebook ad advertiser, there is a very big need for url shortener with lots of features that can easily scale with you or your business.

Before discussing about the best url shorteners you need to know or try, let’s discuss about the reasons you need for a url shortener.

Why You Need A URL Shortener In A Business

1. Credibility And Professionalism: The way you drive credibility and/or credibility to your brand is simply by using link that has meaning and depict your brand, let’s take for example we have a url that is similar to that of an ad campaign url e.g http://example.com/ad?=shuia&20$jdhj&jdhsj, this type of link does not give professionalism to your brand thereby reducing your brand credibility but when you use a link similar to www.lowurl.in/offer, or www.yourbrand.co/offer, it brings professionalism thereby increasing credibility of your brand.

1. User Experience: From what we have been discussing we should know by now that short url s are good for marketing, that is why most affiliate marketers use it, and most times others like creators, and business owner also use because generally it is visually appealing, and can be very easy to memorize, we should also know that short links are less prone to been cut off or broken.

1. Click-Through Rate (CTR): Recently it has been noted that with shorten links or url you can increase your CTR, and this is because with this type of links can increase your engagement and also make your call to action effective compare to long and messy url or links

1. Tracking And Analytics: A url shortener should have what we call tracking expecially new and modern url shorteners, and the reason for this is simply to understand how your customers or lead are interacting with your link, which can directly or indirectly help you in optimizing your marketing strategy, thereby driving more leads.

Important Features To Look Out For In A URL Shortener

The reason we added this here is so you won’t just pick any url shortener that won’t help or scale with you and your business.

1. There must be detailed, or if possible real time analytics
2. You must be able to use your own domain to depict your brand.
3. Full control of your links
4. Security
5. Pricing Flexibility
6. Customer Support

Reasons Why Lowurl Should be Your Go-To URL Shortener

1. Super-Fast Link Creation: With Lowurl you can create shortened link smoothly and fast within seconds and you can also make your shortened link to align with your brand.
2. Custom Branding: You can easily customize your url or link to match your brand or use your own domain name to depict your brand identity
3. Real-Time Analytics: Ability to track your link clicks in real-time, with our in-depth analytics you can check the:

- Refferer of your link

- Device usage

- Clicks over time

- The country or geography the clicks are coming from

- Internet Service Provide

- IP address

- Conversion Tracking(coming soon) and more….

With these you can expect an overall increase in your marketing campaign performace.

1. Link Management: You can actually manage your links in your app, when you sign up with us, you can edit, deactivate and set expiration dates for your links
2. Scalability: With lowurl you can build an environment that scales with you and your business
3. ALL FOR FREE: presently lowurl is free, with no pricing plans you can take use of this opportunity to scale your business

Other URL Shortener You Need To Know

1. Bit.ly: This url shortener is among the oldest url shortener and it is wel known among other url shorteners, apart from this it offers a very good and in-depth analytics and also ability to create branded links, this url shortener is very good but its very expensive for both personal or individuals and small businesses.

Note: It will fit specifically for large businesses who need deep integrations.

1. Rebrandly: Well rebrandly is another url shortener, but majorly focuses on branded links and it is offer integrations similar to bit.ly, one of the cool things it has is it is user-friendly

Note: Basically we will say bussinesses that primary purpose is branding is fit for rebrandly

1. TinyURL: This is another popular url shortener, though lacks advanced tracking features and some other branding features, but it better for personal use

Note: Most Time It’s Usually Used Once

1. Short.io: Short.io offers link targeting features and branded domains, if you are need of these features then short.io is the way to go.

Note: Better For Mid-sized businesses or basically startups

CONCLUSION

In summary to what we have been discussing we have found out that, there is a need for both individuals and businesses ranging from small to large businesses all need a dedicated url shortener, due to the importance of url shortener in 2025 and how it helps increase engagement thereby bringing in more leads

Now if we are to choose out of these url shorteners which one should you go for, we would advice that personal start-ups, mid-sized business and large businesses should go for LOWURL, but if you want a deep integration go for bit.ly.

You can take your brand to the next level today by signing up for lowurl for free today, Lowurl is a free and the best url shortener, this makes it a better option for your brand