As we all know that instagram is one of the most used and powerful social medial platforms for creators, businesses, and affiliate marketers. But it has one limitation which is the inability to add more than one link to your bio(instagram).

The best we can make use of it is to create a shortened and optimize link to looks cleaner, depict yout brand and also to track links.

In this blog, you will learn:

1. The reason why shortened link is important in instagram
2. A Full Guide: how to shorten links using free tools
3. Mistakes we need to avoid.

Why You Should Shorten Your Link On Instagram:

1. Cleaner Appearance: When you use a long url like https://yourdomain.com/laos/w29&jsk?ka, from the way the link will be viewed it does not look like a link that is trustworthy enough to be clicked, but when you use a shortened url like www.lowurl.in/offer, it depict trustworthyness and people will prefer to click it compared to the longer one.
2. Clicked Through Rate: A short, clean url will increase click-through rate thereby increasing engagement and driving in leads or sales.
3. Real-Time Tracking: Most creators, business owners and affiliate marketers especially will want to know who clicked the link, and how many people did click the link, and for these reason a url shortener like Lowurl will be needed.
4. Builds Trust: Using a shortened link or url can enable trust especially when you are using your domain name (e.g yourdomain.com/price) it shows your identity and builds trust enableing increase in click-through rate.

How To Shorten A Link (The Full Guide)

So we are going to be walking you through the way to shorten a url , in this context we will be using lowurl because it is 100% free, if you want to track clicks and connect your brand domain name for branding you will have to signup, but it is still free, but if you do not want any of that you can just shorten your url from the homepage

Step 1: Visit www.lowurl.in

Step 2: If you do not want to track clicks, and also don’t need a qr code, add your link to the input shown in the image below.

Step 3: Go to the sign up page by clicking the sign up button

Step 4: After signing up you will be brought to the dashboard page then click shorten links

Step 5: After adding your links and you have done what you want to do scroll to the buttom to click the shorten link button, after that you will receive the shorten link information.

Step 6: You can then copy and paste the link in your instagram bio.

Mistakes That You Need To Avoid

1. UTM Parameters: some people ignore the use of utm parameters which is wrong, utm parameters are actually needed in advanced campaign especially for tracking.

1. Test Link: Do not forget to test your link after it has been shortened, especially if on mobile, reason been that most IG users are mobile users

1. Using Long Url: from this post you should know that long url comes with it’s cons which is why this post is actually to help you avoid most of the cons by shortening links

Conclusion:

We have been able to break down the importance and how to shorten links in lowurl, and shortening links can done in seconds, that means you need some seconds to take your instagram bio to another level.

Use lowurl.in to shorten your link, if you want help branding your link using domain name, you can tell us, we will be ready to guide you.